top of page

Core Competencies

Illuminated Paper

Strategic Marketing & Leadership

  • Revenue Growth Strategy

  • Market Share Expansion

  • Brand Positioning & Development

  • Integrated Marketing Campaigns

  • Business Expansion

  • Customer Acquisition

Green Geometric Shapes

Transformative Initiatives

  • C-Suite Engagement & Support

  • ROI Optimization

  • Client Segmentation & Targeting

  • Budget Optimization

  • Performance Metrics & KPIs

  • Change Management

Political Interview

Brand & Market

Strategy

  • Brand Management & Equity

  • Content Marketing & Strategy

  • Public & Corporate Communications

  • Market Penetration

  • Social Media Strategy

  • Customer Experience (CX)

Profile

Exceptional Talent & Skills

Collaborative & Solutions-Oriented Leader

Global Brand Awareness Champion

Innovative Change Agent

Process Improvement Pioneer

Community Engagement Expert

Entrepreneur Accelerator

Silhouettes and View

"Before Krystina took over her role, our design services and creative reputation had stalled. We were looking for guidance and new direction and Krystina worked with the team, grew our services and met the challenge head on. As our marketing and design expectations shift and echoes throughout the department, Krystina has been an integral guide and an important driver of change and improvement. The firm continues its drive to better focus how we target, how we go to market and how we manage client relationships and each of our divisions have shifted as well. Through all the adjustments, Krystina has performed at a high level of efficiency and performance and has had absolutely no trouble adjusting her responsibilities to meet these challenges.”

- Holland & Knight CMO Damien Cohen, New York City, NY

Career Highlights

> Improved efficiency, increased marketing collateral production, and realized significant revenue growth of $598M to $848M within 5 years by transforming the in-house content and creative department into a high-performing team, implementing digital MarTech tools, and launching large-scale websites for a premier global law firm with 1,250+ business law attorneys in 27 locations.

> Achieving sold-out neighborhoods with over $30M in sales within a year and earning top sales and marketing awards by revitalizing underperforming homebuilding communities with high staff turnover and sales challenges through optimized marketing and sales campaigns, pricing and SWOT assessments, business division education series, and targeted land acquisitions.

> Accomplished a 40% uplift in collaborations with external partners by structuring a community engagement framework to determine highest and best land use and community-focused ESG features for a governmental transportation agency.

© 2025 by Krystina Sibley

bottom of page